Not every business knows the importance of a press release. Some are skeptical about writing something newsworthy about their brand because they think that they will not benefit from it.
The truth is, writing a press release is a convenient way for marketers to earn publicity without investing too much. With little skills and knowledge in pitching, plus a good relationship with the press can go a long way.
If you don’t know how much you can benefit from writing a release for your business, here are 10 reasons why you should make it as part of your PR campaign.
1.)Improve sales potential.
Writing about your new products, milestones, charity involvement or new collaboration are all good ways to promote your brand, without doing the hard sell. Letting people know what your business is up to can attract potential profit and sales.
When people learned that you’re consistent in issuing releases, they will begin to think of you as a thought leader in the industry. Investors are attracted to brands with credibility, which can open investment opportunities. Journalists like to cover popular brands that have a good reputation.
2.)You have control over your story.
With the change in media landscape, a release is still a viable PR tool to allow marketers to have control over their news, according to Horton. Issuing a release gives you the opportunity to highlight what your company does, what you can offer, and answer all the issues that involved your brand.
A release benefits almost any business, big or small. If you’re thinking how you can cut through the noises, writing a good release can definitely do this.
There have been so many startups that gained instant exposure and popularity just after their first release. A well-written story about your brand can pique the interest of the media. You can gain mentions, and even publicity.
4.)You build the reputation as an industry leader.
There’s no doubt that a release can place you as an industry expert, which helps you to become a trustworthy and credible brand. For instance, writing about your stance on a current political or religious issue is a good chance to highlight your expertise and knowledge in your field. Constantly publishing content can position your brand as a leader in the market and gives you an edge over your competitors.
5.)Improves your SEO.
When publications and journalists cover your story, they link back to your site, which brings SEO benefit to your brand. Aside from that, writing a good release that offers valuable benefits to the readers can increase your SEO ranking in the search engines. Valuable content with relevant keywords are also ways to boost your SEO ranking.
6.)You reach your target audience.
After writing your release, you may distribute it through press release distribution sites that are connected to networks of journalists and publications that are industry-specific. It improves your chance of placing your story in front of your target audience, who are most likely to benefit from your products or services. It can also help you improve your reach and build brand awareness, which is important especially if you are a startup, you can check review here http://www.pressreleasedistribution.com/company/newswire-com.
7.)Gives you a chance to attract investors.
Releases don’t only attract customers and media, but as well as investors. Publishing your releases in your press page gives the media and investors an opportunity to know more about your profile, what you do, and what you offer.
8.)Improves traffic to your site.
Another important benefit of writing a release is traffic. Including a link to your website can lead to more traffic. People visiting your site can learn more about your company and your products.
You can also optimize your content by adding images, video, keyword and other elements that can lead to more traffic to your site. More visitors to your site can lead to more sales.
9.)Boost your social exposure.
These days, releases are shared to various social media channels that gives it more social exposure. For instance, by tweeting your release and using the hashtag, #PressReleases, it exposes your release to journalists who are looking for stories to write.
10.)It helps in reputation management.
Writing a release can extend in airing your side during crises, alarming the public about security breaches, safety concerns and recalls.
While writing a release is important, distribution should also be an important consideration. They may pitch it directly to the media, or hire a distribution company that can help them get their story in front of the media.